Leadership

DR. LI HE-SHUN (DTCM)
FOUNDER & PRESIDENT

Born in a small fishing village on the southwest coast of Taiwan in the 1950’s, young Li He-Shun lived most of his childhood in abject poverty. There was no financial or food security in his family’s day-to-day existence. He watched, with sorrow as his father suffered from chronic “Black foot” disease, a common affliction related to poor water quality in the destitute regions of Southeast Asia.

Dr. Li (DTCM) still recalls the hardships, poverty and sickness of those days in Taiwan, when isolated communities such as his were often hit by severe events beyond their control. His many challenging childhood experiences fostered his lifelong compassion and caring for the wellbeing of others.

MS. JACKY CHEN
GENERAL MANAGER

Some people have a magical way of making wonderful things happen. Ms. Jacky Chen Lee-Yu, is one of those people, which has earned her the nickname, “the magician.” Prior to joining Bing Han Ms. Chen experienced various health problems, including job-related stress.

Years of poor health and worry had taken their toll on her physically and emotionally. Soon after coming under the training and guidance provided by Dr. Li, Ms Chen literally became a new person. Her health improved significantly; she no longer dreaded each day. She had ample energy and she believed in herself again! She left her stressful employment and began to do what she loved most. She began to share her personal, life-changing Bing Han story with others.

Like magic, several of her friends and acquaintances became Bing Han distributors under Ms. Chen. That marked the beginning of a new era for this transformed woman. As a role model for other women, Ms. Chen now travels the world, sharing her many stories. Stories of successes and challenges. Stories of overcoming health problems. Stories of building a better life. This petite woman, affectionately called “The Magician,” is a powerhouse of energy. She works tirelessly to train and support Bing Han partners all over the world in developing and expanding new markets.

“Set firm resolve to persist” is the philosophical motto Ms. Chen uses to motivate and encourage Bing Han distributors worldwide. Leading by example, Ms. Chen’s hard work, determination and a sense of humour make knowing her a magical and uplifting experience.

MR. DESMOND LIEW
DIRECTOR, INTERNATIONAL DEVELOPMENT & OPERATIONS

The first thing you notice about Mr. Desmond Liew is that he is deeply passionate about everything to do with Bing Han. Walking into a room with a big smile on his face, he can’t wait to tell you something new and wonderful about the company and its ginseng.

Concerned about the health of his parents, Mr. Liew was immediately attracted by the Bing Han promise of improved health. After meeting Ms. Chen and attending many OPP meetings, he became a man with a mission – to introduce the Bing Han ginseng product to the world.

But that’s not all. Mr. Liew is also dedicated to spreading the unique “spirit” of the worldwide Bing Han community.

And his results speak for themselves. Unafraid of what others might call the handicaps of cultural and language differences, Mr. Liew steadfastly believes that “nothing can stop a company’s success if it has a good product and efficient operating systems.

Mr. Liew’s passionate leadership, intelligence and determination have proven him right. With his help, Bing Han has expanded far beyond Taiwan to Malaysia, Hong Kong, Indonesia, Japan, Russia, Canada and the United States.